We protect and advance our mastery and provenance, setting the bar high so that we never compromise. Through our shared values we create a single voice to shape our collective future.
We are adventurers, born from a place of inspiring beauty and bravery. No matter where you’re from, whether you’re beginning your journey or settling into your stride, we embrace you. We don’t follow, we lead, forging our own path by staying true to our essence and drinking what we love. We change the world together. From the first sip to a lifetime of moments, our spirit stands apart as undeniably South African.
To become the pinnacle of our nation’s offering to the world and an iconic, lifelong spirit of choice by harnessing our legacy, quality and togetherness.
The SABF has prioritised four sets of values that guide everything we do:
Continuous innovation by being bold, daring, creative and curious.
Staying grounded through discipline, quality, focus and the honouring of tradition.
Self-care demonstrated through industry leadership, ambition, growth, competence and influence.
Caring for others by showing loyalty to our community, and championing equality and diversity, while nurturing harmony with nature.
In South Africa, brandy distillers and ambassadors are embracing sustainability not just as a responsibility, but as an opportunity to create lasting value for people and the planet. By making conscious choices, from sourcing grapes locally and using renewable energy, to reducing water use and cutting waste, our value chain is building a future that is both environmentally and socially responsible.
But it’s not only about doing good for the environment. Sustainability in brandy-making supports local communities, creates jobs, and drives inclusive growth across the value chain, from vineyards to distilleries and beyond. By investing in greener practices, the industry is also building stronger connections with today’s conscious consumers, who care deeply about how and where their favourite drinks are made. Sustainability isn’t a cost, it’s an investment in shared prosperity.
An Introduction To SA Brandy Sustainability